#PublishingReinvented 97 - The Bid Pulsing…

Does it have a pulse? Pulsing bids can get you into profit faster. One of the things we’ve noticed, as a result of testing, is that we can drop bids on Amazon to 25c or even 21c and, where a book has previously sold well with that ad, we can reduce the total ad spend for a week or two while keeping the sales level near the previous good level.

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