What, Google Ads for books?

Google Ads For Books

We have been running Google ads for books since mid last year. They work well if you have a service related to your non fiction book.

We have consistently good results and will be expanding into testing with appropriate fiction titles later this month. If you’d like to be included please email me - lob@yourasms.com.

We will be testing books with a unique angle people are likely to be searching around, such as World War II in the Pacific.

These are paid tests with reduced management fees.

A Cover Trope, anyone?

Does your book cover include the tropes for your subgenre?

Including the tropes is signaling to readers what they will get. A Western, for instance, may have a ten gallon hat and guns, though not pointed at the reader because of Amazon rules.

A sci-fi novel might have a spaceship, if it’s set on space ships.

A Roman era novel will indicate that on the cover with a helmet, eagle or toga.

Readers look for quick ways to assess what they will get when they buy a book on Amazon. If you don’t signal your tropes your sales may suffer.

If your book is literary though, you also have a challenge in creating a unique and interesting cover. Anthony Doerr’s recent novel is an example of a modern style for literary novels. See below:

But the problem for literary authors is that only one in tens of thousands sells more that 5,000 copies.

So, what’s it to be? To trope or not trope? That is the question.

Coupon Code

The Coupon Code below ends on the 10th March, and is for those who want an early Spring boost for their book marketing.

Find out about our marketing and other services below and use Coupon Code bgs50 at the checkout to get $50 off Gold or Platinum services. Details on the site here.

About this email

This weekly email will hit your inbox each Monday. See all previous emails in this series here.

To subscribe, for those who may have received it as a trial, click below for monthly and annual options:

Subscribe now with a credit card.

To subscribe with PayPal for only $6 per month click below:

PayPal

You can cancel anytime and pay no more.

Laurence O’Bryan

Author

Founder BooksGoSocial & The International Dublin Writers’ Festival

Publishing Reinvented Newsletter

#PublishingReinvented 93 - Google Ads for…