#PublishingReinvented 73 - Also Boughts Changing! + Tik Tok Ads Anyone?
laurenceobryan.substack.com
For years on Amazon book pages we’ve had strips of books across the pages called “Also Bought” and sometimes “Similar Books.” These generally had the same structure. You had to scroll right to see more books and the books aren’t categorised. On our main Amazon.com buying account, I now see a strip called “Explore similar books” which allows readers to see select what type of similar books they would like to see by clicking buttons above the books.
#PublishingReinvented 73 - Also Boughts Changing! + Tik Tok Ads Anyone?
#PublishingReinvented 73 - Also Boughts…
#PublishingReinvented 73 - Also Boughts Changing! + Tik Tok Ads Anyone?
For years on Amazon book pages we’ve had strips of books across the pages called “Also Bought” and sometimes “Similar Books.” These generally had the same structure. You had to scroll right to see more books and the books aren’t categorised. On our main Amazon.com buying account, I now see a strip called “Explore similar books” which allows readers to see select what type of similar books they would like to see by clicking buttons above the books.