PublishingReinvented 42 - Retargeting + The Truth About Book Marketing
laurenceobryan.substack.com
A few issues back (#36) I described a new Amazon ad type, Remarketing ads. This is the idea that after you click an ad on Amazon and don’t buy the book, that ad will follow you around for a few weeks and reappear on Amazon and other sites to see if you change your mind.
PublishingReinvented 42 - Retargeting + The Truth About Book Marketing
PublishingReinvented 42 - Retargeting + The…
PublishingReinvented 42 - Retargeting + The Truth About Book Marketing
A few issues back (#36) I described a new Amazon ad type, Remarketing ads. This is the idea that after you click an ad on Amazon and don’t buy the book, that ad will follow you around for a few weeks and reappear on Amazon and other sites to see if you change your mind.