PublishingReinvented 42 - Retargeting + The Truth About Book Marketing

Mar 22, 2021

∙ Paid

A few issues back (#36) I described a new Amazon ad type, Remarketing ads.

This is the idea that after you click an ad on Amazon and don’t buy the book, that ad will follow you around for a few weeks and reappear on Amazon and other sites to see if you change your mind.

You may hate this idea, but are TV ads that repeat any worse?

And remarketing can work.

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