#PublishingReinvented 36 - New Amazon ad types - Improved targeting and remarketing
laurenceobryan.substack.com
Amazon is Changing To Help Authors Sell More Amazon remarketing is the advertising system of presenting a book you previously looked at but did not buy, on an Amazon page the next time you visit Amazon. This system, whether we like it or not, leads to a lower cost of conversion and more readers. It’s been available on Facebook and other ad platforms for some time. It works too. And if you don’t buy after a few more views it stops showing you the ad. They need the spot for something else.
#PublishingReinvented 36 - New Amazon ad types - Improved targeting and remarketing
#PublishingReinvented 36 - New Amazon ad…
#PublishingReinvented 36 - New Amazon ad types - Improved targeting and remarketing
Amazon is Changing To Help Authors Sell More Amazon remarketing is the advertising system of presenting a book you previously looked at but did not buy, on an Amazon page the next time you visit Amazon. This system, whether we like it or not, leads to a lower cost of conversion and more readers. It’s been available on Facebook and other ad platforms for some time. It works too. And if you don’t buy after a few more views it stops showing you the ad. They need the spot for something else.