#PublishingReinvented 27 - Avoiding The Trap of Being Predictable & Outhinking the Competition
laurenceobryan.substack.com
Predictability kills reader interest. Readers also love the familiar. They want the comfort of a happy ending, a new way of looking at the world or a murder solved, but they also want you to deliver it in a different way to what they read last week.
#PublishingReinvented 27 - Avoiding The Trap of Being Predictable & Outhinking the Competition
#PublishingReinvented 27 - Avoiding The Trap…
#PublishingReinvented 27 - Avoiding The Trap of Being Predictable & Outhinking the Competition
Predictability kills reader interest. Readers also love the familiar. They want the comfort of a happy ending, a new way of looking at the world or a murder solved, but they also want you to deliver it in a different way to what they read last week.