#PublishingReinvented 27 - Avoiding The Trap of Being Predictable & Outhinking the Competition
Predictability kills reader interest. Readers also love the familiar.
They want the comfort of a happy ending, a new way of looking at the world or a murder solved, but they also want you to deliver it in a different way to what they read last week.
They want the same, but different. A gripping beginning, a fast-moving middle and a great, jaw-dropping en…
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