SKAG? Focusing on the Ball. SKAG stands for Single Keyword Ad Group. The idea is that after a month or two with Amazon ads you discover that x keyword produces most of your sales. You then create an ad with that single keyword. But why? So that you can focus on that successful keyword. So that you can make sure the ad budget is not spent on alternatives and also that you can seek to dominate that keyword or at least get seen more often for it.
#PublishingReinvented 140 - Anyone for SKAG?
#PublishingReinvented 140 - Anyone for SKAG?
#PublishingReinvented 140 - Anyone for SKAG?
SKAG? Focusing on the Ball. SKAG stands for Single Keyword Ad Group. The idea is that after a month or two with Amazon ads you discover that x keyword produces most of your sales. You then create an ad with that single keyword. But why? So that you can focus on that successful keyword. So that you can make sure the ad budget is not spent on alternatives and also that you can seek to dominate that keyword or at least get seen more often for it.