#PublishingReinvented 138 - Big Up Your Book! Can You Spot PR Speak?
laurenceobryan.substack.com
All That Glitters Is Not Gold Have you ever been taken in by PR speak on a book description and wondered what all the fuss was about after reading a few pages? There is a secret induction course for PR people in big publishers. On the course they get taught how to big up any book. Learning compelling adjectives and how to mix them is the core subject.
#PublishingReinvented 138 - Big Up Your Book! Can You Spot PR Speak?
#PublishingReinvented 138 - Big Up Your Book…
#PublishingReinvented 138 - Big Up Your Book! Can You Spot PR Speak?
All That Glitters Is Not Gold Have you ever been taken in by PR speak on a book description and wondered what all the fuss was about after reading a few pages? There is a secret induction course for PR people in big publishers. On the course they get taught how to big up any book. Learning compelling adjectives and how to mix them is the core subject.