#PublishingReinvented 138 - Big Up Your Book! Can You Spot PR Speak?
All That Glitters Is Not Gold
Have you ever been taken in by PR speak on a book description and wondered what all the fuss was about after reading a few pages?
There is a secret induction course for PR people in big publishers.
On the course they get taught how to big up any book. Learning compelling adjectives and how to mix them is the core subject.
Below are real examples of over the top blurbs that few indies authors would dare to put on their own books. Some I have discovered are simply PR speak.
Can you guess which of these are for books by famous authors and which are the blurbs we created for indie authors with books that deserve a proper PR polish:
“May be the best novel of 2022. . . . Equal parts hilarious and heartbreaking.”
“If you’re looking for a superb novel, look no further.”
“…spellbinding historical novel that brilliantly imagines…”
“A thrill ride of twists and turns.”
"A thrilling roller coaster ride of suspense and mystery.”
Would you dare put text like this on your book on Amazon?
Do you approve of this type of marketing?
Have you fallen for PR speak?
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