#PublishingReinvented 103 - Inside Out - The Way of Transformation
Turning Inside Out
The idea is that if your current promotions are not doing well or have run their course, that you turn your description and the image your book presents inside out. Here are some examples:
1. A male oriented cover and associated book description on Amazon is changed to focus on the main female character with a woman on the cover.
2. A book set during the second world war, with cover and description focusing on that becomes a book about racism, based on key incidents in the book.
3. A memoir becomes a book about leadership with a new cover and text book description.
You get the idea. The way you pitch a story is critical to gaining readers and the way you pitched it initially may not be the best way the book can be pitched.
In case you are wondering, to prevent people buying a book twice, Amazon warns people they have already bought a book if they try to buy it again. And if you make your new version completely different to the last, it’s unlikely to be attractive to previous buyers.
Email me if you have always thought there might be another way to pitch your book. Send me a link and a glimmer of an ideas and I will get back to you with my thoughts: laurence@bgsadmin.com
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Laurence O’Bryan
Author
Founder BooksGoSocial & The International Dublin Writers’ Festival
These are great branching-off the original genre ideas. It is amazing when we rethink our published title we find so many sub-ideas lurking, waiting to be raised from their obscurity.
However, if this tactic does not work (sell more books) or promote interest, it may cause angst instead. Re-publishing with a new cover also takes time, but not as much as originally taken to produce the first edition. However, it needs an objective view from the author (us) to face the music if it also fails. I am actually doing this very thing with a new cover prepared by a Ukrainian creator to see if I missed the mark with my title, or if this cover will spark interest. Previous cover was my own design and preparation from images, and okay. However, speaking from an author/artist perspective, confidence is a more necessary ingredient, along with a small budget to promote the book online. That is my downfall. I think we need more upbeat words to create our world and to be proud and happy about our diligence, ideas, and product. Thanks Laurence.