#PublishingReinvented 101 - Doppelganger…

Doppelganger marketing? What! Ok, the idea is that you find another author similar to you, but a step or two up the ladder. Not Stephen King or JK Rowling. Writers in your genre too. Then you research the podcasts, blogs, media outlets and YouTube channels they have been featured in this year and look at what they were talking about.

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