#PublishingReinvented 87 - Amazon Ads Data for Skeptics + NetGalley 60% Discount + TikTok Training #2
$92,641 Sales for $27,555 Ad spend in 2021 - Amazon Ads Work:
I saw this screen shot data when sending an annual report to one of our long standing Amazon ads clients. What makes these results possible is:
Great books with lots of reader reviews
Willingness by the author to listen to suggestions
Patience. It took us three months to get into profit with this client
The above results required a long term commitment, but that’s what you need with marketing, not just a fast one night email campaign, but a long term relationship with an advertising service.
However you do this, on your own or with help, this is the way, in our exprience, long term royalty growth works.
Next: How to Spend 1 minute a day increasing your following on TikTok
See previous newsletters for why you should consider using TikTok.
Watch this 1.5 min video for how to increase your targeted following on TokTok in just one minute a day.
You don’t have to become addicted to it or put up dancing videos, but understanding it is a good idea for authors.
Finally - Our 60% Netgalley Discount!
NetGalley is a great place to get reader reviews on Amazon. You can get one or two or three months of NetGalley for one, two or three books at a great discount and use these spaces any time this year at this link. Use Coupon Code ng60 any time in the next 3 days to get that 60% discount.
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Laurence O’Bryan
Author
Founder BooksGoSocial & The International Dublin Writers’ Festival