#PublishingReinvented 78 - How an NFT Helped Sell 1 Million Books! & Your $20 or $25 Coupon Is Waiting to be Spent

A million books? Come on!

Yes, it’s true, the world of NFTs is evolving fast.

Preorders for Gary Vaynerchuk's new book have surpassed one million. The book is coming out November 30th. This is one of the publishing industry's highest advance consumer orders for a single title, ever.

“Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success - Linked Here,” is the title. How did NFTs help? He guaranteed an NFT with every purchase of 12 print copies.

Many of the entrepreneur's social media fans leaped at the chance to purchase the NFT. Some bought hundreds of books to stockpile them.

To read about it all see the WSJ article here.

So what?

Most of us will not be getting anywhere near Gary’s sales, but what it does indicate for me is:

1. With HarperCollins the publisher of Gary’s book getting a big success with the NFT bundle, we are likely to see other publishers doing something similar in 2022.

2. This means that the idea of bundling an NFT with a print edition is now a proven model.

3. BooksGoSocial will provide support for authors who want to publish on Amazon and offer an NFT as a bonus.

Who will this good for?

I expect business title authors, fantasy authors and authors with great additional digital content could all benefit from NFT bundling.

Why bother?

1. The PR benefit of launching or relaunching with extra content will help you stand out from the pack.

2. By bundling extra digital content you can build a strong relationship with your readers.

3. BGS can create 100, 1,000 or 10,000 limited edition copies of your NFT. Creativity and community are all supported by the process.

What, you have even more NFT news?

Yes, we sold our highest price NFT last week. A single special edition ebook NFT sold for $250. The author is happy. Is this a price record for a single ebook? As far as I know, yes.

If you want to get involved and have ideas for NFTs in the book world email: admin@booksgosocial.com

Your imagination is the limit.

Your $20 or $25 Coupon is Waiting To Be Spent

Our Gold package here and Platinum package here have a $20 (Gold) and $25 (Platinum) discount coupon live now at the bottom their pages.

The codes are bgs20 or bgs25 (no caps & no spaces.)

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Laurence O’Bryan

Author

Founder BooksGoSocial & The International Dublin Writers’ Festival