Paper requires trees. Print editions eat trees.
Trees are not an endless resource. Globally, we are losing 10 billion trees a year to our demand for all kinds of products, including paper.
When we make trees into books we really need to transform them into high-quality objects and charge high prices.
Paper is valuable. It’s not as cheap as it once was or as disposable. Imports to the U.S. are declining rapidly. And forests in the U.S. are shrinking too.
There will be a supply chain crisis this holiday season for physical goods. I recommend you promote ebooks and if you want to make a print edition make it special and price it higher than you did before to encourage people to go with the ebook.
The era of the cheap print edition has to come to an end.
What About Cost Per Click?
CPC is seasonal, as you can see from the chart above, which is our main ads account with 13,553 ads created.
We started 2021 at Holiday Season CPC, to make sure our client’s books gt seen on Amazon and we are almost back at that level already. We got CPC down over the summer, but it is rising fast now. Why do we pay more? We have to keep the sales coming in.
What about BookGoSocial pricing?
Our book marketing services are experiencing high demand. Our prices will be rising on the 1st November to ensure we can pay higher costs associated with the holiday season and get our authors a good share of the holiday book market.
If you want to get ads created for your books, please check out our book marketing services on this page.
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Founder BooksGoSocial & The International Dublin Writers’ Festival