I recently attended a "Self-pub" conference in ATL. NO ONE MENTIONED "split testing"?? I asked both attendees and sponsors booth, "do you do split testing on your cover designs? "ANS: (Attendees: "what is it?" -- Adv Booth: "We could if you wanted us to, by why bother. I can look at a cover and tell it's a winner or not"?? I left earliy, thinking my registration fee served as the cost of learning to avoid STUPID??
I recently attended a "Self-pub" conference in ATL. NO ONE MENTIONED "split testing"?? I asked both attendees and sponsors booth, "do you do split testing on your cover designs? "ANS: (Attendees: "what is it?" -- Adv Booth: "We could if you wanted us to, by why bother. I can look at a cover and tell it's a winner or not"?? I left earliy, thinking my registration fee served as the cost of learning to avoid STUPID??
Yeaah, book marketing does not get a pass on Marketing 101!