#PublishingReinvented 141 - Expanded Product Targeting on Amazon + Tropes Anyone?
Better Targeting with Amazon Ads.
Authors can now access expanded product targeting for Sponsored Products ads through the Amazon advertising console in KDP.
We have been testing the expanded categories. They do provide extra reach for book ads. We can now target an enhanced range of related genres either at the time we set up the ad or later by increasing the number of genres we are targeting.
We use a number of ad types on Amazon, including:
Auto ads. Ads targeted as Amazon decides, which is why it’s important to have your internal categories right in Amazon KDP.
Golden Keyword ads, targeting a small number - under 50 - keywords most likely to produce sales. We have discovered that long lists of keywords usually result in a small number of keywords getting the majority of sales and some wasted money on other keywords. Why waste money on a long tail if you can identify the best keywords quickly? That’s what we aim to do.
ASIN targeted ads. We use the Also-Bought row on a target book page to identify ASIN targets for ads. An ASIN is the ID number Amazon gives an ebook.
Target Categories. We use the enhanced suggested genre targets to target the ads. We also add extra suggested categories as they emerge too.
Tropes Anyone?
We have a post about tropes you might be interested in reading here. I don’t like slavishly following tropes, but they can help provide plot ideas.
Thank you for your support too! We are experiencing serious growth this year and appreciate all our author and publisher clients.
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