#PublishingReinvented 113 - Publishers Join the BGS Sales Train + A TikTok Time of Day Test Anyone?
Publishers
We have had a string of small publishers joining us as BooksGoSocial clients in the last few months. Most small publishers operate on a wing and prayer. One good book store hit can save them for years.
But book stores are not always enough, especially with delays in print editions and paper and delivery service price rises squeezing margins.
Amazon sales can make a big difference to the bottom line. That’s what we specialize in. Here’s the sales for one small publisher from Amazon we have been managing for two years - this also excludes their significant IngramSpark sales driven by these ads:
I love print editions - the above client’s covers are excellent - trad covers are getting better these days. Have you noticed? Not a stock image in sight. Everything designed within an inch of it’s life, from the spine to the last page.
Indie authors will need to step up their game, again. Publishers are wising up.
TikTok Time of Day Tests & Region Differences:
Are you testing different times of day for posting on TikTok? If not you might consider checking what time of day your best performing video got posted. Also check what region shows in your analytics. We use one Virtual IP address system to get UK views and a different one to get videos seen in the United States. Also watch out for:
Location services giving a wrong location.
Region settings giving wrong/inappropriate locations too.
You can join us in our TikTok tests by doing the above and letting me know what time of day and your time zone for your best results in the comments.
Our tests are extending into September.
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Laurence O’Bryan
Author
Founder BooksGoSocial & The International Dublin Writers’ Festival