#PublishingReinvented 297 - Goodreads Drops An Ads Bombshell
Yes, we can now buy ads on Goodreads! We can design a banner for you and get it on the site.
Here’s what they say:
Hi Laurence,
Thank you for your interest in advertising with Goodreads. We're excited about the possibility of working with you to promote your book to our engaged community of readers.
To help you get started, here are some key points about our advertising program:
Campaign Minimum: Our minimum campaign budget is $2,000 per title.
Recommended Ad Format: For optimal results with a $2k-$5k budget , we recommend using our ROS billboard ad format. This prominent placement has shown strong engagement rates among our users and offers excellent visibility across the Goodreads platform.
Don’t all rush at once!
No mention of ROI or refunds! This is ads for the regular authors among you!
Email me now for banner design ideas!
This is the book marketing Substack you have been waiting for.
Just what you need!
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AM I the only one who thinks this is insane? A $2500 "Recommended" budget for books that are priced at $3 or $4? A minimum price of @2000 US dollars? Who can afford that? And the result will be what? A tiny proportion of the spend.