#PublishingReinvented 293 Auto Generated Video Ads on Amazon! Would You Test Them?

Amazon is making it easier for us to create video ads.

Why? Answers in the comments, please!

• Launch & Purpose

  • Unveiled first in 2024 to enable brands (vendors/sellers in the US) to swiftly produce short, photorealistic videos (typically under 8 seconds) using generative AI for Sponsored Brands campaigns—no added cost (advertising.amazon.com).

  • Addresses rising demand for video content by offering affordable, fast video production.

• How it works

  • Powered by a single product image or existing video, retail insights, and AI. Produces several variations in under five minutes (advertising.amazon.com, advertising.amazon.com).

  • Embedded directly into the Sponsored Brands campaign creation (creative card). Accessible to sellers/vendors with Sponsored Brands access in US marketplace (advertising.amazon.com).

• Key features & enhancements (as of June 2025)

  • Realistic motion & multi‑scene content: Products now shown in use (e.g. a watch on a wrist), including humans, pets, smoother transitions (advertising.amazon.com).

  • Multi-scene videos with text & music: Delivers dynamic 2–3 scene ads, plus six generated versions for choice (advertising.amazon.com).

  • Image-to-video/GIF-style conversion: One-click generation of short motion clips from still images (advertising.amazon.com).

  • Video summarization: Upload existing footage and let AI extract key clips to build optimized ad content (advertising.amazon.com).

  • Brand customization & editing: Includes logo placement, text/headline edits, and soon brand-guidelines integration (advertising.amazon.com).

• Why it matters

  • Frees brands from expensive, time-intensive traditional video production workflows (theverge.com, advertising.amazon.com).

  • Increases relevance and performance by enabling product-specific video ads—e.g. different videos for different variants like vanilla vs. chocolate—leading to better click-through and conversions (advertising.amazon.com).

  • AI‑driven asset creation, drawing from product pages and customer insights, democratizes creative capability across brand sizes (advertising.amazon.com).

• Availability & rollout

  • Initially beta‑launched in Q4 2024 for select US advertisers, now fully available to all US sellers/vendors using Sponsored Brands campaigns (advertising.amazon.com).

  • Zero additional charge; seamlessly integrated in existing Amazon Ads console workflows (advertising.amazon.com).

See more here.

This is the book marketing Substack you have been waiti9ng for.

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