Influencers can play a crucial role in amplifying our reach and visibility.
With loyal followings across platforms like X, Instagram, TikTok, YouTube, and BlueSky, influencers offer a gateway to engaged audiences who trust their recommendations.
For us writers an endorsement from a well-positioned influencer can lead to a surge in sales, new followers, and valuable word-of-mouth momentum.
Influencers often cater to niche communities, from romance readers and thriller fans to fantasy booktokers and non-fiction enthusiasts. Targeting them allows writers to connect with a key target readership. A single post, video, or review can result in thousands of impressions and spark viral attention.
Beyond visibility, influencers add credibility.
Their approval acts as social proof. Collaborating with influencers—through giveaways, interviews, guest posts, or sponsored content—can also foster long-term relationships and community building.
BooksGoSocial is working on a service to help authors reach key influencers. If you have any suggestions for influencers we should connect with for you, email me details to: laurence@bgsadmin.com
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