#PublishingReinvented 254 The Coming Boom in Authentic Content + An Invitation to Contribute
The “human inspired” demand for authentic content is experiencing real growth, driven by our preference for genuine and relatable material.
This shift is prompting humans (us) to prioritize authenticity in everything.
Market Growth and Statistics
The digital content creation market is projected to expand significantly, built on authenticity in 2025.
In the realm of influencer marketing, the total market size is anticipated to increase. Notably, nearly half of all consumers (49%) make purchases influenced by content from influencers and authenticity is a key driver. See: Sprout Social
"People don't just want to see the final product; they want to know who made it, how it's made and why it matters. That's a story best told by the people behind the it." Vogue Business
How will we as writers adapt to this trend? Will we see editors and cover designers coming out of the shadows, perhaps to prove we have have employed humans for these key tasks?
What do you think?
Your Invitation
We are busy planning our 11th annual International Dublin Writers’ Festival. September 19th to 21st.
Even if you can’t make it to Dublin, you may want to consider contributing by video. If you have something to say that could help other writers with craft or community you can email me on: laurence@bgsadmin.com with ideas.
Most contributions are 15 to 30 minute videos. We have Pulitzer Prizewinners who have contributed, so you will be in good company.
#PublishingReinvented is de Substack you’ve been looking for.
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