#PublishingReinvented 224 - Latest Data for Amazon and Facebook U.S. Ad Growth in 2024 + Examples of Ad Success for Authors
In 2024, the U.S. online advertising landscape for authors is becoming increasingly dominated by two players:
Facebook, whose Ad Revenue is projected to reach $121 billion in 2024, marking an 2.5% year-over-year growth. Facebook is expected to account for 11.1% of U.S. digital ad spending.
Amazon's Ad Revenue: Anticipated to generate $47 billion in ad revenue in 2024, reflecting a 24% increase from the previous year. This positions Amazon as a significant player in the overall digital ad market. It will catch Facebook ad revenue in ‘28 and exceed it in 2030 if this rate of growth continues.
Advertising Effectiveness: Amazon's advertising platform is noted for its efficiency, with 45% of consumers making purchases directly after viewing ads on the site. New Amazon AI book recommendation tools will likely drive book sales in 2025 and beyond. Facebook remains the dominant online ads player in the 35+ target age group for most books. Effectiveness in both cases comes down to the appeal of the book and the ad content.
To read detailed feedback from fiction authors about the effectiveness of Facebook ads click this link.
To see examples of real client data from authors using Amazon ads click here.
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