#PublishingReinvented 205 - Check Your FB Ads, AI Is Making Adjustments For You! (to suit guess who)+ What's The Metaphor For Your Book?
The war between authors and AI is moving to a new front. Prepare your defenses today!
Advantage+ is the Aptly+ named update for Facebook ads that has been extended by our mighty AI overlords to allow the FB algorithm, bless it always, to adjust the demographic and geographic targeting of our ads to reach far beyond what we set on launch.
This requires us to double check the targeting after our ads start to ensure it’s not too far off track.
I suggest you check yours and look for the age and gender recipient reports and make adjustments and save again to ensure your ads are not wasting money on the wrong targets, men for romances for instance.
Far be it for me to criticize the mighty FB. I suppose I should be grateful that humans are still needed at all.
Thank you mighty FB!
What's The Metaphor For Your Book?
There is what your story is about, X meets Y, Z happens, and then there is the metaphor for your story.
A metaphor conveys the essence of your story. It helps readers grasp the underlying dynamics and themes of the narrative.
If you don’t think this is important, it helps sell books if you can convey it concisely in your text description and promotions.
Here are some examples from famous novels:
1. A Fated Journey:
- The Lord of the Rings is often described as a journey, both literal and metaphorical. The characters travel across Middle-earth, but they also experience personal growth and transformation.
2. A Roller Coaster:
- Gone Girl by Gillian Flynn is often likened to a roller coaster, full of twists, turns, and sudden drops. The narrative keeps the reader on edge with its unpredictable developments and shifting perspectives.
3. A Magical Family Tapestry:
- One Hundred Years of Solitude by Gabriel GarcÃa Márquez is described as a tapestry, weaving together multiple generations and events. The interconnected stories of the BuendÃa family form a complex and rich narrative.
Why do I mention all this?
Understanding the metaphor/s in our novels provides a vivid and intuitive way for potential readers to understand and connect with our story deeply and feel compelled to buy the book because of it.
That’s good marketing, right?
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