#PublishingReinvented 186 Atomic Emails? + A Client Talks About BooksGoSocial
So, what's the buzz about an Atomic Newsletter? Think of it as the espresso shot of newsletters: a quick, energizing 1–2 sentence email that directs readers to cool, curated or original content.
The best part? You can whip these up in less than two minutes and start bringing in readers from the get-go.
And here's a smart tip: repurpose the content you're already posting on social media to get double the value. Use it to catch the eye of potential subscribers with a compelling call to action (CTA) at the end, or as fresh material to delight your current subscribers.
Why Launch an Atomic Newsletter?
Picture this: you've just kicked off your own atomic newsletter focused on issues related to your book.
In just a few weeks, you've sent out a series of engaging pieces covering a range of topics.
After analyzing the responses, you discover something intriguing:
- A particular issue of your newsletter featuring a video skyrocketed with 3x more opens and interactions compared to any other topic you've covered.
- Conversely, the issue that included a link to another website received the least engagement from your audience.
So, what's the takeaway here?
It's clear: your audience has a stronger interest in the video topic.
With this insight, you're now in a prime position to create more content about that topic, saving you from spending time on less engaging topics.
The beauty of the atomic newsletter format is its efficiency in revealing your audience's true content preferences, ensuring you focus your creative efforts where they truly matter.
Does BooksGoSocial help authors: Antoine Vanner talks about working with BooksGoSocial and about his writing on YouTube at this link.
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