#PublishingReinvented 185 What's Your MER? + FB Ads Images for Pitch Testing

MER = Marketing Efficiency Ratio, the key marketing ratio. Divide your total royalties for a period, such as month, by your total marketing spend and you get it.

So, if you spent in cash $500 on ads or other paid activities and made $1,000 in royalties your MER would be 2.

If it’s less than 1 there may be reasons, such as you are starting to market and are learning what works or you tested some new ideas.

The goal will be over a few months to get it above one. Your MER can improve over time too. Don’t assume that if its starts bad that’s the way it’s always going to be.

Once you get it over 1 you are in profit. Now the task is to to raise it even higher, step by step. A good MER isn’t built in a day.

Facebook Ads Tests

We keep rolling out new Facebook ads as part of our Avatar test marketing programs.

These are not guaranteed winners, but what they do is allow us to test different pitches for one book. This is something that Facebook ads can do well.

Will more people be interested in the ancient mysteries aspect of your book and click and buy the book because that aspect is in the ad, as shown below:

Or will people who like murder mystery theme in your book be more likely to click the ad and buy it from an ad like this?

This is about finding the way to market your book that leads to the most sales, not the one we guess is right.

Do you guess what themes in your book will get you the most sales?

Let me know what you think.

To subscribe to this newsletter, for those who may have received this email as a trial, click below for monthly and annual options:

Subscribe now