#PublishingReinvented 171: Profitable Amazon Ads Working Examples+ Our Radical Cover Change Formula
Working Amazon Ads
We have been managing Amazon ads for clients since 2018. We have created thousands of campaigns and many clients stick with us year after year.
Amazon ads work well with books that have good reader reviews, good covers and good, appealing descriptions. Ads work, but not always, so care is needed to make sure the book looks right, and has all the characteristics mentioned. That is why we carry out a Quality Check on all books submitted.
To see 5 examples of ads that have worked and are in profit click here. Ad type details are included.
A Radical Cover Change Anyone?
This is the process we use to identify the cover style that will allow us to sell more books for clients.
First step:
Go the book page on Amazon and scroll down to the section "Customers who bought this book also bought."
Here Amazon will show similar books to the client's that readers are also reading.
Then:
Go on all those series or book pages and find the books/series with the most reviews.
Some may have 5k reviews, and some 25k. Look at the ones with the most.
If there are a lot of reviews, the book sells well, and a big audience is familiar with this style of cover.
We want the new cover to look very similar to the best-selling book in your subgenre.
If there is a design element on the cover, you also can have that on the new cover; if there is a background, have that too, if the main color is black, have that too. And the same for font style, size and color.
We are not aiming for original.
We want familiar.
We want people to know by sight and gut feeling that this book is similar to what they have been reading.
To be 1000% clear. Do not copy, emulate. Get inspired by. No one owns the color black. This is what big publishers do all the time. Stay sharp. Get selling. See you next week.
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