#PublishingReinvented 153 Turning Book Marketing On Its Head + Your Lead Magnet Plan
Amazon Ads Turn Marketing on it’s Head
This author has been doing ads with us for over two years. The chart above shows a steady, though up and down, growth in sales and royalties.
The question for you is, do you expect instant results from Amazon ads or are you in it for the long haul?
The long haul allows us to identify the keywords and targets that make sales at a profitable return on investment. We can then raise the bids slowly for that keyword so that the book gets seen more.
This turns traditional book marketing on its head.
For most traditionally published books the publishers need to sell as much as possible in the first 45 days or the book is sent back and pulped. Trad books last about the same time as some food items in a supermarket before being returned to the manufacturer.
We are now in the era where book sales can rise slowly over time. Launches are less important these days. Patience and perseverance are key.
Lead Magnets
Do you have a Lead Magnet?
Typically that is either a short story or a short book, which you give away, to get people to sign up for your emails.
This works where authors have multiple titles or a series.
If you are in for the long haul for your writing career this is something to think about. Running ads to get sign ups cost about a $1 a sign up. You need to have deep pockets and a way to make that back to use lead magnets.
If you have one, and a sign up page, put it in the comments so others can see it.
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