#PublishingReinvented 150 - Individually-Personalized Book Marketing + ChatGPT Gets Access to the Web
Individually-Personalized Instagram & Facebook Ads
Facebook announced further AI advances in their ad set up. This includes developments such dynamic images, text variation and background generation. Read the Facebook post here.
What we are heading towards is individualized ads on Facebook & Instagram, mixing the most likely text, image and headline to get you to buy.
What do you think about this? Are we being manipulated or provided with books and other items that match our interests?
I am on the positive side of this argument. If you don’t want to see these ads, then don’t scroll Facebook. Right? Or would you prefer ads you’d never be interested in?
What do you think?
ChatGPT Grows Up
You can enable ChatGPT to look on the web, to a specific site, if you want now, if you are using the paid Plus version.
Go to the Version 4 option at the top of the screen, click it and click: Browsing to give it access. This means you can use prompts like this:
Write a compelling 30-second video ad script for the book described that focuses on the reader reviews of satisfied customers. Use reader reviews found on this site: <AMAZON BOOK PAGE URL>
For a range of other book marketing prompts click here.
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