Time For A New-Old Strategy?
Book marketing is often about tactics, Facebook ads vs email ads this month. BookBub or Amazon ads. Stacking ads vs one at a time.
One of the real classic ways of old school marketing, is to consider the methods of persuasion described by Aristotle over two thousand four hundred years ago.
Aristotle’s model, his main pillars of persuasion, were ethos, logos, and pathos. These are still practical tools that anyone can use to persuade, including authors and publishers selling books.
They may be fancy Greek words, but understanding their use is essential for anyone interested in marketing.
To watch a two minute video explaining how classic persuasion techniques can help you as an author click here.
Ask us about including this service with your book marketing plan.
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Thanks, yes Credibility: What differentes you from the pack, Value; Why should I care?, Emotions: What's in it for me, clear and simple www.guygiard.com #thecouragetolove
Always informative