#PublishingReinvented 130 - More Uses For Short Video + Insider Data on High Bids on Amazon
More Uses For Short Videos
To see our first show reel of TikTok videos click here. More are coming.
We are also using TikTok videos in the following ways:
Amazon video ads
Instagram Reels
YouTube Shorts
Facebook Stories
Facebook Video Ads
Short video is dominating social media. We provide a low cost way for authors to use short video for their book promnotions on multiple channels.
High Bids on Amazon 2022 - Some Results
I see good results when we pay over $1 per click. See data below for one client:
If you are wondering if you can ever bid high, here are the rules we apply to doing so:
Is the account in profit?
Do you want to sell more books?
Are the suggested bids high?
Are you willing to risk higher bids?
Are you able to check your ads every two days?
If you can say yes to all the above, it may be time to test higher bids. In some special cases we even go above $4 per click.
That’s usually when we are promoting the first book in a series or the author sells a service related to the subject of the book, which justifies a small profit on book sales as the book helps to bring in new clients for that service.
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